Competition Analysis (Website)

Competition Analysis (Website)
Research:
http://www.roig.ch/mrg/indexGb.html (Swiss car garage)
http://www.adamfinecars.com/index.php
http://www.dreamcargarage.com/privacy_policy.htm
http://www.oldtimergarage.com/
http://www.modelcargarage.com/mcg_main.cfm


1. Organization
- Trough navigations of the sites.
Very complex navigations and networks, it combines all the information about Elite and the things Elite wants to tell to his customers. Compare to the other car garage sites, it is more detailed, comprehensive and colorful, and easy for user to find interesting way to use the site.

2. Design
- Dynamic flash site: special in creating and making high-tech website.
- Video or 2D Animation: Through the movie images, users can learn the organization and size of Elite. Compare to the still image, it is flash and active and let users remember deeper.
- Interface and button design: Use uniform style, it is easy for user to find what they want. Whatever cars or the parts, we all design them to be introduced by the photos and texts in order to give customers more information and convenient to choose what they like to buy.
- Virtual agency: A new way to provide a more “ human” interface, it is used to attract for our target audience, wealthy middle aged man, who would generally be dealing with P.A’s or secretaries, rather than doing some much on the computer themselves. It will give the user feel “emotion” through this virtual lady’s answering and serving.

3. E-commerce (Car Enhancements)
- E-commerce is becoming the way of global trading. It can broad Elite large international customer market. Even not your customers, they still can find something they interested to buy through browsing the site.

4. Comments
- It is a space for our smart target audience to put their opinion of the car they love, also can commute idea to their fellows who have the same interests and favors as them.
- On the other hand, you can consult their messages to know the current trend of car market.