E-commerce research

E-commerce (market research):
- Capturing New Markets
Experts also noted that e-commerce's future growth depends in part on capturing a larger share of sales in areas where the online channel is just starting to gain a foothold.

For example, most car-buying transactions that begin online currently are completed at an offline dealership, but this pattern could change as online shopping becomes more ubiquitous.
"Auto sales are unusual in that one cannot buy a car 100 percent online -- in the U.S. at least," GartnerG2 senior analyst Michael Cruz told the E-Commerce Times.

With car sales factored in -- the research firm includes any online transaction in which a commitment to purchase is made, even if funds do not change hands at the time of the transaction -- GartnerG2 has predicted total e-commerce revenue will increase from $88.2 billion in 2002 to $287.9 billion in 2006.

Online auto sales, for example, are expected to total $17.4 billion in 2002, rising to $91.8 billion by 2006, according to GartnerG2. In comparison, the research firm noted that online car sales totaled just $6.6 billion in 2000
http://www.ftc.gov/bcp/conline/pubs/alerts/ecombalrt.htm
http://www.ecommercetimes.com/story/18403.html